"Only a few weeks after the Roger launch at PSA, Covid-19 struck around the world. All of a sudden, offices and workplaces were shut down and remote working and split teams became the norm; and social gatherings were prohibited. The need for communication had never been greater, but some of the traditional channels could no longer be used.
Just like Teams has proven to be a lifesaver to enable remote work and meetings, Meet Roger has proven to be the right tool at the right time to enable communication with a disrupted workforce. Meet Roger became a useful platform for daily updates, guidelines, messages from management and others communications. Registration increased exponentially, as ‘late adopters’ also found their way to “Meet Roger” and have discovered the advantages of timely and reliable communication that can be received at any time and any place.
As a result of its success, the app has been included in PSA Belgium’s crisis communications procedures as a powerful tool to reach out to all staff or targeted groups in the event of a crisis."
Looking for the perfect match for your strategic communication plan? Watch the interview with Pieter Hofkens, internal communication manager PSA Belgium, and get in touch!